Dawn Richard sends a bold message in the visual for “Automatic,” the second track lifted off her “Armor On” EP. While the song details the story of a lover declaring independence from a controlling partner, the video finds the singer transforming from a golden robot to a black symbiotic entity, the latter being the true self she identifies with.
“For this video, we wanted to show the depth and versatility to our story,” the former Danity Kane star tells The BoomBox. “With ‘Bombs,’ we focused on full out choreography. We wanna bring something new every time we release a visual. With ‘Automatic,’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”
That’s actually kinda hot, I like it. Big ups to Dawn for doing it with out a label!