You’ve seen the commercial, now take a look behind-the-scenes at how Beyoncé‘s brand new Pepsi ‘Mirrors’ commercial was created. The new TV spot centers around the theme of ‘living for now,’ and includes Bey’s brand new song “Grown Woman.” Watch as the video’s director Jake Nava and the superstar’s team created the global campaign.
“It was an exciting artistic collaboration building this Pepsi campaign around my new song, ‘Grown Woman,’” said B. “It felt so emotional when I was trying on all the costumes from my past. I was surrounded by so much of my history, especially on the 10th anniversary of ‘Crazy in Love.’”
Her stylist Ty Hunter reminisced on some of her iconic looks, from the “Crazy in Love” jean shorts and red pumps to the gold dress from the “Run the World (Girls)” video.
Choreographer Frank Gatson Jr. set out to revolutionize the dance world with the new routine. “The movement that we tried to create was a little bit of fun, a little bit of country, a little bit of inner city urban,” he explained.
B summed up the commercial’s concept. “It’s being proud of who you were, but living in the now and living in the moment,” she said. “I’m very proud of how far I’ve gone and who I am now and who I’m surrounded by. This is really a beautiful concept and it makes me proud.”
