Jessie Reyez brings us the blistering, summery music video for her latest song “Apple Juice.”
Directed by Phillip Harris, the visual intimately follows Reyez in the sun-soaked city of Nice, France and has a grainy, lo-fi nostalgic feel.
Produced by Tim Suby and Fred Ball, the song is a rich, endearing ballad about the uphill battles of learning to love and the challenges faced.
“You just gotta, just gotta love me,” she sings to a lover who is worthy of her training. “Don’t let goodbyes come too easy / Love me, just let me know that you need me / Love me, I’ll teach you how to love me.”
Reyez will be releasing new music every few weeks this summer in anticipation to her heavily awaited forthcoming Fall EP (FMLY / Island), a follow up to her debut EP Kiddo.
Join her vacation in the “Apple Juice” video below.