Swizz Beatz throws an “International Party” with Alicia Keys. The superstar husband and wife unite the globe with their voices in the big-budget video for their collaboration commissioned for Reebok Classics’ “Reethym of Lite” campaign. The Chris Robinson-directed clip, which reportedly cost seven figures, mixes art, fashion, choreography, and fast cars.
“It’s about connecting all the continents on the planet on the world stage,” explained Robinson, while Swizz, who serves as Reebok’s brand’s creative director, added, “This is not a music video—this is a big movie.”
