As Ne-Yo continues his business exploits outside of music, the R&B hitmaker teases the release of the brand new video for “Burnin’ Up.” A brand new, original song which the singer/songwriter created to act as the promotional theme to his new liquor ‘Malibu Red.’ Speaking on the song Ne-Yo explained, “It’s basically talking about how you take the smooth of the rum and the fire of the tequila and bring ‘em together to just create a whole ‘nother sexy thing.” The Chris Robinson directed video will premiere in full on April 9.
Acting as the new creative director for the Malibu brand, he described the visual, “We wanted to express that…though this is a Malibu product, it’s not Malibu Rum,” Ne-Yo says. “This is the sexier side of what Malibu does, if I do say so myself.”
See Ne-Yo debut the song Here.
