Like a match to a flame, Alicia Keys is firing up female empowerment in the commercial for the new Reebok Classics line. The 30-second spot, which aired on Thursday night during the MTV VMA’s, introduces the new line of Reebok kicks that the singer-songwriter helped design, as she narrates the clip with lyrics from her new single “Girl On Fire.”
“Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a while new way,” said Alicia. “Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
Watch the commercial below…
