Beyoncé kicks off her much anticipated ‘The Mrs. Carter World Tour’ tonight in Belgrade, Serbia. As previously reported the Pop diva has signed on to be the face (and body) of the new summer campaign for clothing retailer H&M.
In the newly revealed photos Bey shows off her amazing post-baby bod in colorful swim-wear and poses by a pool.
“I’ve always liked H&M’s focus on fun and affordable fashion,” said B, who had input into the design. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Peep the sexy photos below: