Tank, Sevyn Streeter, Marsha Ambrosius & More Coming To a City Near You on the ‘Road To ESSENCE’



All roads are leading to New Orleans this July 4th weekend for the 20th ESSENCE Festival! Getting fans ready for the extravagant weekend, ESSENCE has partnered with Walmart for “The Road to ESSENCE Festival” mini-tour series. Kicking off this Saturday, April 26 the events will give residents a free day of live music, empowering conversations, cool give-aways and much more!

The action will take place at Walmart stores and will feature an entertaining combination of empowering conversations with local influencers and live performances from music acts such as Tank, Sevyn Streeter, Marsha Ambrosius, Syleena Johnson, Avery*Sunshine and more. Free and open to the public, local residents will have the opportunity to participate in workshops, attend panel discussions and hear from ESSENCE editors and motivational speakers such as renowned clinical psychologist, Dr. Sherry Blake, professor and entertainment manager, Dr. Syleecia Thompson and more.

“With a shared commitment to help people live better, ESSENCE and Walmart have partnered to bring empowerment and entertainment to the community,” said Michelle Ebanks, President, ESSENCE. “Road to ESSENCE Festival is an exciting opportunity for our partners to engage our audience early and bring the Festival experience of live music, celebrity entertainment, inspirational conversation and giveaways directly to the backyards of our ESSENCE Festival family.”

Check out the tour dates below:

Saturday, April 26, 12PM – 6PM
Location: Walmart Store #3741
1105 Research Center Drive SW
Atlanta, GA 30331
Talent: Tank, Syleena Johnson & Avery*Sunshine
Empowerment Speakers: Dr. Sherry Blake, Clinical Psychologist & Shanti Das, Founder/CEO, Press Reset Entertainment, Dr. Syleecia Thompson, Professor and Entertainment Manager
ESSENCE Host: Charreah Jackson, ESSENCE, Relationships Editor


Saturday, May 3, 2PM – 6PM
Location: Walmart Store #2204
1300 Des Plaines Ave
Forest Park, IL 60130
Talent: Kindred the Family Soul, Syleena Johnson & The Return of Full Force
Empowerment Speakers: Dr. Syleecia Thompson, Professor and Entertainment Manager and Patrice Grell Yursik, founder, Afrobella.com
ESSENCE Host: Dawnie Walton, Managing Editor, Essence.com


Saturday, May 10, 12PM – 6PM
Location: Walmart Store #949
3155 W Wheatland Road
Dallas, TX 75237
Talent: Tank, Avery*Sunshine, Sevyn Streeter & The Walls Group
Empowerment Speakers: TBD
ESSENCE Host: Charli Penn, Relationships Editor, Essence.com


Laurel, MD/Washington, DC
Saturday, May 17, 12PM – 6PM
Location: Walmart Store #1985
3549 Russett GRN
Laurel, MD 20724
Talent: Marsha Ambrosius & Avery*Sunshine
Empowerment Speakers: Nicole Melton, Editor, Fierce Retail & Bridgette Bartlett-Royall, Editor, BlackBridalBliss.com
ESSENCE Host: Cori Murray, ESSENCE, Entertainment Director


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