OMG This really just happened!
R&B icons Boyz II Men have released a viral video in conjunction with Wendy’s, celebrating the fast food restaurant chains return of the fan favorite pretzel bun this summer.
According to the press release the group brings its legendary history of romance and harmony to the integrated campaign by singing lyrics sourced from customers’ actual social postings. The video, entitled “Yes, Yes, Yes!,” combines modern pop with classic Boyz II Men a cappella. The band also performs over-the-top see-say gags, such as wearing a suit and swimsuit while singing “It will improve my summer lunch game” and dancing in confetti to “Can my New Year’s kiss be with a pretzel burger?”
“We know all about romance, heartache, love lost and found, but we have never had the chance to sing sweet harmonies about, of all things, a pretzel bun,” said Nathan Morris of Boyz II Men. “We sing about searching for your better half on our new album ‘Collide,’ and with our #PretzelLoveSongs video, we put a humorous twist on what some fans are saying is their better half – Wendy’s pretzel bun.”
Watch the video below: