Ciara continues to dominate her opportunities outside of music, with a brand new step into the world of fashion and beauty products. On Wednesday (Mar. 14), the mommy-of-two announced that she has been named the new brand ambassador for Pandora jewelry.
“I’m sooooo excited to share that I’m partnering with @theofficialpandora as their Brand Ambassador! Introducing the new #PANDORAShine Collection!,” she wrote in a post with her first video ad for the brand. In the clip, Ciara sings and dances to her own rendition of the classic Gospel song “This Little Light of Mine.”
In another post of a gorgeous photo, Cici shows off Pandora’s latest collection of rings, necklaces and bracelets, captioning the image with, “Ladies, It’s Only Right We Let Our Light Shine!”
The collection features 18k gold-plated sterling silver jewellery ranging in price from $20 to $200. The Shine collection offers 33 pieces total and is now available in selected stores and online.
“I’m looking forward to so many things about this partnership,” Ciara told WWD. “For starters, I feel like I’m making history with the brand, being that it’s the first time they’re introducing the 18-karat gold-plated jewelry. I think that’s amazing and special and I love gold, and I love the movement. It’s all about inspiring women to express themselves creatively and to shine bright. I’m looking forward to sharing this message with more women and girls around the world.”
Prior to the news, Ciara made headlines last month when she announced the launch of her husband Russell Wilson’s new app, Trace Me, and shared the first photos of their precious baby girl Sienna.
In music related news, the R&B/pop star has been busy working on her debut album for Warner Bros. Records, which is expected to see it’s first release this year.
