“We released ‘Boo’d Up’ a year ago now on my third EP Ready,” Mai tells Billboard. “None of us thought this song could possibly have a rebirth. I feel like it’s God’s time and I can’t really question it. But we’re extremely excited and grateful that everything is happening the way it’s happening.”
Mai cites the track’s nostalgic feel and catchy chorus as key reasons behind its burgeoning popularity. In fact, the singer/songwriter says a lot of people have been tagging her to show their kids singing the chorus. “The song’s content is very innocent and very loving, something any age group can relate to,” adds Mai. “Everyone has been in a situation where, as I say in the song, they’re head over heels in love with someone. No one else really matters at that point. It’s just about that person.”
The brand new video follows this theme in colorful, playful ways, striking a cool balance between innocence and romance. “I didn’t want the video to be overly romantic,” says Mai. “I wanted it to have more of a fun feel: kind of like a date night with the person I’m talking about. There’s a story line but it’s more so about capturing different moments with friends and then just myself and my love interest.”
In the clip, Ella Mai and her “boo” enjoy a night out with friends at an adventure park, playing mini golf and riding in bumper cars. Khalid makes a cameo as part of the date-night crew.
Mai is currently in the studio finishing her anticipated debut album, which is being executive produced by Mustard.
“We’re pretty close to finishing,” says Mai. “You can hear the growth from my EP’s into this project. Content-wise, it’s a bit more mature. It’s still me and, like the EP’s, still about love and relationships. There are definitely some collaborations but I can’t share those just yet.”