He is best known as the celebrity barber to mega-stars Lil Nas X, Post Malone and Young Thug. The latest viral sensation Sugar gained wide-spread popularity with a catchy serenade gimmick brought to you in part by the popular food app, Postmates. Taking his act to the next level, the new R&B heart-throb introduces himself with his debut EP called Love Letters (Sugar Love).
Sugar attracts fans with his love found, love lost story told by catchy sing-a-long harmonies and relatable teen antics. The four-track project is told through a chain of letters that describes the artist’s uncontrollable emotions that we all succumb to. Relying on what he knows, the project delivers a Lo-fi production with a popular acapella approach that helped earned him his current fanbase.
The San Diego-native, has introduced a new prince charming moniker with his modern-day romance collection with Love Letters. Although the project tells a compelling love story provided with previous hits, the collective climax comes in the fantastic next single, “Imagine,” produced by Sixx.
Sugar explains, “this song is not just a story… it’s a letter. A thin line in between what’s right and what feels right. I hope she knows it’s about her.”
Short and sweet, Love Letters lives up to the expectations created by the new star following his viral campaign. An adorable go-to love collection, fans both new and old, will gravitate to instantaneously. The new EP sets up more Sugar music scheduled to arrive in the coming months. Sticking to the winning formula, Sugar will also continue his Postmates pop-ups.
Give the new project a stream below: