The Grammy-nominated viral R&B/Soul trio formerly known as Anthony Hamilton’s crowd-pleasing backup vocalists The Hamiltones formally re-introduced themselves with their 2022 album “We Are The Ton3s.”
The new music video “Lose It” debuted exclusively via BET Soul on 4/10/23, and is directed by J. Inez. “Lose It” is the standout track from the album and features Tarriona “Tank” Ball,” a member of Tank and the Bangas.
The single “Lose It” is a nice melding of r&b and hip-hop delivered seamlessly by the trio with each of their unique soulful vocals on full display.
The “Lose It” video uses elements from two extremely popular 1960s television shows “The Brady Bunch” sitcom, and “The Dating Game” show as each member of the trio plead desperately for a love interest.
“Imagine where black creatives would be today if representation in the media started before it was popular? The ‘Lose It’ music video is a fun upbeat twist to 1960 sitcoms with a sprinkle of black magic for the culture.” – says J. Inez
Youtube fans share their love for the trio, song, and video as one fan writes “This joint is . The Tones +Tank, what more do you want. Super talented.” “Love love love them! And this song is . Love Tank too! Been missin my Tones, glad they released new stuff . Super Dope!” writes another. “THE TONES & TANK COMBINATION JUST HITS DIFFERENT!! SALUTE N.C.!.” And we agree with them all.
The Ton3s always produce brilliant melodies, fervent vocal delivery, and stunning harmonies each and every time.
Watch “Lose It” below and let us know what you think. Available on all digital streaming platforms.
MORE ABOUT THE TON3S: