New Video: Jacob Banks – Unknown (To You)


Jacob Banks pulls at our heartstrings once again!  The singer-songwriter has unveiled the music video for his recently released song “Unknown (To You),” the first single from his forthcoming debut album, The Village.

The powerful visuals, written by Jacob and co-directed with FRMWRKLDN, depicts the fragile relationship between a father and son struggling to express their love for one another, constricted by cultural norms that dictate how a man should act.

“It can be difficult for men to express their emotions and convey affection, but no one ever talks about it,” explains Banks. “It’s a masculinity thing but also a cultural thing, and I think many – especially those who grew up in immigrant households – will relate to the dynamic between the father and son in the video. My dad is an immigrant, and even though he is present in my everyday life and I know he cares about me, it’s hard for him to show his love as a parent. ‘Unknown (To You)’ is a song that evokes abandonment, regret, and hopelessness, and I wanted to create a storyline that shows just how hard it can be to communicate emotion and really open up.”

This weekend, Jacob will play Austin City Limits before embarking on his headlining “Into The Wild Tour.”  Kicking off Oct. 12 in Amsterdam, the revered live performer will hit 28 cities between Europe, the U.K., and North America. The U.S. leg will open at The Roxy Theatre in Los Angles on November 2 and run through December 5 in Atlanta, before he returns to the U.K. to close out the tour in Birmingham on December 13.

Check out the emotional “Unknown (To You)” video above.

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