Black Music Collective is an exciting and powerful event that has been added by The Recording Academy to the Grammy’s schedule this year.
Launched in September 2020, the Black Music Collective (BMC) is dedicated to creating new ideas and opportunities in Black music across all genres and identifying exciting methods to amplify representation.
According to the GRAMMY website, “the BMC virtual program is hosted by Executive Sponsor Jeriel Johnson and is packed with unforgettable performances by some of today’s biggest stars, powerful fireside chats with cultural icons and mogul moments from Black Music royalty. The event will feature performances by GRAMMY Award-winning artists Yolanda Adams, H.E.R., PJ Morton, and first-time GRAMMY nominated rapper and producer duo Freddie Gibbs & Alchemist.”
“In addition to performances, the event will feature intimate reflections from industry moguls, including Executive Vice President of Business & Legal Affairs for North America for Universal Music Group Jeff Harleston; songwriting maverick Jimmy Jam; legendary record producer Quincy Jones; former Chairman and Chief Executive Officer of BET Networks and businesswoman Debra Lee; Chair and Interim President/CEO of the Recording Academy Harvey Mason jr.; and BMC Chair and Atlantic Records Executive Riggs Morales. Lastly, fireside chats regarding the Black experience in the wake of social justice will be led by Chief Diversity, Equity & Inclusion Officer of the Recording Academy Valeisha Butterfield Jones; Los Angeles Chapter Governor and recording artist John Legend; renowned activist Tamika D. Mallory; singer-songwriterJanelle Monáe; and actor, writer and producer Issa Rae.”
The topics that will be discussed during the programming include the Impact of Black Music, The Culture Shifting Power of Black Music, Impact of Black Women in Music, and the Power, Purpose, and Progress of the State of Black Music.
Mark you calendars and be sure to watch the inaugural BMC event which airs live on March 10 on GRAMMY.com at 8 p.m. EST / 5 p.m. PST. The 2021 Grammy Awards airs live on CBS television network March 14 at 8 p.m. EST/ 5 p.m. EST.