Soul singer/songwriter Jesse Boykins III is prepping for the release of his forthcoming new studio album Love Apparatus, which is due out April 22. The album, produced by lauded producer Machinedrum with additional production by Jesse himself, is Boykins’ first full-length commercial release of original material since his 2008 album The Beauty Created.
To officially launch the album, Jesse has unveiled the first single “Plain,” produced by Machinedrum. Over melodic piano and a simple, yet catchy uptempo drum beat, Jesse showcases his signature gentle voice and intricate songwriting. To accompany the track, Jesse has also released a lyrical dance video shot in New York City by Harrison Boyce.
“I just want to create music & lifestyle that expands the taste-buds of music & pop culture lovers worldwide,” says Jesse Boykins III.
Check out the song and visual below: