Trey Songz Partners with SX Liquors to Globally Launch the Brand


Trey Songz SX Liquor

Trey Songz continues to expand his brand outside of music and entertainment with the announcement of his new partnership with SX Liquors. If you watched his music video for new single “Slow Motion” you might have caught a glimpse of the liquor as Trey poured drinks for him and his lady.

The R&B heartthrob has plans to bring the company’s wide range of liquor products to consumers during his co-headlining “Between The Sheets” tour alongside Chris Brown, followed by a European tour with Nicki Minaj. On top of these two major tours, Trey plans to hit the road as a headliner late summer to promote the upcoming release of his next album Tremaine, due out at the end of the year.

“This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing,” said Songz.

SX Liquors offers a unique range of hand crafted small batch Tequilas, Rums and Vodkas. Gluten free, barrel aged and hand filled in hand blown and painted bottles, the SX line of products captures the essence of Jalisco, Mexico where it is produced. One of its 6 flavors called Cha Cha Cha is a honey tequila that is featured in the Trey “Slow Motion” video.

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